Competitive Intelligence Summit

Use competitive intelligence to establish yourself as a market leader

June 8, 2022

Learn from amazing companies like these

Competitive Intelligence

Join us & learn about

✍️ Starting a competitive program from scratch

πŸ’° Understanding the real value of competitive pricing intelligence

 πŸ†  Proving value of your CI program and achieving stakeholder buy-in

πŸš€ Using CI for product launches

πŸ‘€ Effectively executing competitive intelligence as a PMM team of one


PMA is delighted to welcome our headline sponsor

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Check out our speaker lineup

More speakers to be announced soon!

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Why should you attend?

🀝 Find your community as the global competitive intelligence  community gathers for the first time

πŸ”₯ Get answers to your burning questions from our expert speakers through interactive Q&A

πŸ“ˆ Gain instantly actionable advice, tactics & more from industry leaders... check out the topics

↗️ Join the movement & reach your full potential

Proving Value
Product Launches
Owning Competitive Intelligence as a Team of One
Sales Enablement
Competitive Intelligence Tools
Engaging Key Stakeholders
Competitive Intelligence Strategy
Product Roadmapping
Competitive Intelligence Teams

Why do you need to be there?

πŸ“Ί Tune in to every session live, for free

⭐️ Upgrade to a PMA Membership to access all session recordings in our event library, and much, much more

🧠 Learn from an unrivaled lineup of competitive intelligence leaders

🀝 Join the community to make sure you are up to date with CI trends

Panel: How to Start a Competitive Program from Scratch 08 June 2022, 09:15 PM
Andrew McCotter-Bicknell, Ishara Naotunna, Jason Oakley & Patrick Wall
Panel: Why Cross-Functional Collaboration is Essential For an Effective Competitive Intelligence strategy and how you can achieve this 08 June 2022, 03:30 PM
Louise Dunne, Ali Good & Thaise Skogstad
Panel: How to Start a Competitive Program from Scratch 08 June 2022, 09:15 PM
Andrew McCotter-Bicknell, Ishara Naotunna, Jason Oakley & Patrick Wall
How to Supercharge Enablement with Competitive Intel to Win More Deals 08 June 2022, 06:00 PM
Hila Lauterbach Senior Director of Product Marketing, SpotOn
Supercharge your career. Get certified.


"You may think you know how to do CI because it's a part of your regular PMM day-to-day, but this course was an eye-opener to me. A systematic approach to CI as a function, role, and purpose! I 100% would recommend."- Igor Kranjcec, Head Of Marketing at Mediatoolkit

Whether you’re a CI flying solo or a Director looking to equip sales and product with clearer competitive thinking, CI certification offering has something for every CI professional.

Get certified.

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