Competitive Intelligence Summit

Use competitive intelligence to establish yourself as a market leader

June 8, 2022

Learn from amazing companies like these

Competitive Intelligence

Join us & learn about

✍️ Starting a competitive program from scratch

💰 Understanding the real value of competitive pricing intelligence

 🏆  Proving value of your CI program and achieving stakeholder buy-in

🚀 Using CI for product launches

👤 Effectively executing competitive intelligence as a PMM team of one


PMA is delighted to welcome our headline sponsor

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Check out our speaker lineup

More speakers to be announced soon!

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Why should you attend?

🤝 Find your community as the global competitive intelligence  community gathers for the first time

🔥 Get answers to your burning questions from our expert speakers through interactive Q&A

📈 Gain instantly actionable advice, tactics & more from industry leaders... check out the topics

↗️ Join the movement & reach your full potential

Proving Value
Product Launches
Owning Competitive Intelligence as a Team of One
Sales Enablement
Competitive Intelligence Tools
Engaging Key Stakeholders
Competitive Intelligence Strategy
Product Roadmapping
Competitive Intelligence Teams

Why do you need to be there?

📺 Tune in to every session live, for free

⭐️ Upgrade to a PMA Membership to access all session recordings in our event library, and much, much more

🧠 Learn from an unrivaled lineup of competitive intelligence leaders

🤝 Join the community to make sure you are up to date with CI trends

Panel: How to Start a Competitive Program from Scratch 08 June 2022, 09:15 PM
Andrew McCotter-Bicknell, Ishara Naotunna, Jason Oakley & Patrick Wall
Panel: Why Cross-Functional Collaboration is Essential For an Effective Competitive Intelligence strategy and how you can achieve this 08 June 2022, 03:30 PM
Louise Dunne, Ali Good & Thaise Skogstad
Panel: How to Start a Competitive Program from Scratch 08 June 2022, 09:15 PM
Andrew McCotter-Bicknell, Ishara Naotunna, Jason Oakley & Patrick Wall
How to Supercharge Enablement with Competitive Intel to Win More Deals 08 June 2022, 06:00 PM
Hila Lauterbach Senior Director of Product Marketing, SpotOn
Supercharge your career. Get certified.


"You may think you know how to do CI because it's a part of your regular PMM day-to-day, but this course was an eye-opener to me. A systematic approach to CI as a function, role, and purpose! I 100% would recommend."- Igor Kranjcec, Head Of Marketing at Mediatoolkit

Whether you’re a CI flying solo or a Director looking to equip sales and product with clearer competitive thinking, CI certification offering has something for every CI professional.

Get certified.

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