Join us & learn about
✍️ Starting a competitive program from scratch
💰 Understanding the real value of competitive pricing intelligence
🏆 Proving value of your CI program and achieving stakeholder buy-in
🚀 Using CI for product launches
👤 Effectively executing competitive intelligence as a PMM team of one
More speakers to be announced soon!
🤝 Find your community as the global competitive intelligence community gathers for the first time
🔥 Get answers to your burning questions from our expert speakers through interactive Q&A
📈 Gain instantly actionable advice, tactics & more from industry leaders... check out the topics
↗️ Join the movement & reach your full potential
Why do you need to be there?
📺 Tune in to every session live, for free
⭐️ Upgrade to a PMA Membership to access all session recordings in our event library, and much, much more
🧠 Learn from an unrivaled lineup of competitive intelligence leaders
🤝 Join the community to make sure you are up to date with CI trends
"You may think you know how to do CI because it's a part of your regular PMM day-to-day, but this course was an eye-opener to me. A systematic approach to CI as a function, role, and purpose! I 100% would recommend."- Igor Kranjcec, Head Of Marketing at Mediatoolkit
Whether you’re a CI flying solo or a Director looking to equip sales and product with clearer competitive thinking, CI certification offering has something for every CI professional.