Alex McDonnell is the Market Intelligence Lead at Airtable. He’s a bit of a self-confessed primary qualitative research nerd, with a special penchant for win-loss interviews. His research methods tend to bias towards semi-structured qualitative conversations over other more rigid methods, such as quantitative surveys.
At Airtable, Alex builds customer-obsessed, competitor-alert intelligence programs that help sales, customer success, and marketing cut through the competitive noise with clear positioning. He’s also on hand with his expertise to help product and strategy teams decide what to build next.
For Alex, the deliverable is not just the research data; the deliverable is a clear point-of-view, which is based on that data. Join us on the course to learn more about his outlook and approach.