Bill Peterson

Bill Peterson

Senior Director of Product and Competitive Intelligence

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About this Speaker

Bill delivers solutions by designing the strategy and building the story internally and externally. he often finds himself as the only marketing person in a room full of engineers. Bill specializes in bridging the gap between deep techies, corporate marketing, influencer's, agencies, customers, sales, partners and the field. 

Harvard, IDC, startups, CA, NetApp and currently MapR. Marketing and Strategy for Big Data, Enterprise Apps and Storage. Former marketing Co-Chair, Analytics and Big Data Committee, SNIA, children's book author and voice-over artist.

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