Talks covered by this speaker
From Backroom to Boardroom: Elevating the role of Competitive Enablement
Topics covered by Clara
About this Speaker
Clara Smyth is an experienced competitive analyst and product marketer, with over 10 years competing in the HCM, ERP and collaboration industries. Passionate about putting competitive intelligence into action and enabling companies with win/loss insights, she's worked at high growth SaaS companies like ADP, iCIMS, Oracle NetSuite and now at Slack building out and scaling compete programs that influence revenue, strategic decision making, and roadmap acceleration. She's previously spoken at the Competitive Marketing Summit, Reconverge Intelligence Symposium, and SCIP workshops and now thrilled to share her experiences with Product Marketing Alliance.