From Backroom to Boardroom: Elevating the role of Competitive Enablement

A talk by Clara Smyth
Senior Product Marketing Manager, Slack

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About this talk

You’re handling one-off competitive requests from sales. You’re monitoring 10+ competitors in your space. And maybe even you’re running enablement sessions with customer-facing teams and new hires.

Competitive enablement pros, PMMs, and others do A LOT to set their business up for success... But, there’s a problem.

Many aren’t getting the recognition they deserve. Are you one of them?

How many, precisely? Well, data from Klue's State of CE Report shows that 54% of competitive pros aren’t reporting their impact to leadership.

This is a problem for two reasons that can break your career: No reporting = no line sight into the dollars and cents No dollars and cents = no strategic or tactical value Let’s fix this.

Join Clara Smyth, Sr. Product Marketing Manager at Slack, as she shares how to advance the maturity of competitive enablement within your business and go from doing competitive on the side of your desk, to pulling up a chair as a trusted advisor in your next executive leadership team meeting.

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