3 Categories of Competitive Intelligence Every PMM Should Know

A talk by Alex Babar
Director of Product Marketing, Legit Security

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About this talk

Competitive intelligence programs can be reactionary and one-dimensional due to squeaky-wheel syndrome and we-just-lost-a-deal-to-so-and-so-itis. Learn about 3 categories of competitive intel every proactive PMM should know about: Marketing, Business and Technical. Additionally, learn which categories product marketers are particularly well suited to leading and which ones make better sense to collaborate on with other teams like product, customer success or sales engineers.

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