Why Competitive Intelligence is Crucial to Every Product Launch Strategy

A talk by Jana Frejova
Product Marketing Lead, Spendesk

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About this talk

A lot has been written about establishing competitive intelligence programs, and putting down frameworks for monitoring your key competitors. But how do you approach competitive research when you are deciding about brand new areas of product investment? Drawing on her experience from multiple product launches, Jana Frejova will present how to collect and leverage competitive intelligence when deciding whether to invest into new solution areas. Jana has published a blog post on this topic make sure to have a read https://saassygtm.substack.com/p/the-saassy-guide-to-competitive-analysis?s=w

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