Why Competitive Intelligence Programs Fail And What to Do About it

A Talk by Benjamin Hoffman
Senior Manager, Competitive Intelligence, Adobe

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About this talk

Over the last ten years, competitive intelligence has gone from a fairly niche and largely undefined role within most organizations to one that is becoming critical to staying relevant and innovative in today’s hypercompetitive environment. More companies than ever before are looking to either create a competitive intelligence program from scratch or amplify their existing efforts to take their intel strategies to the next level. With all that being said, there are a number of blind spots that organizations may have that can lead to CI program failures. Learn more about these and how you can convert these potential areas of weakness into strengths to drive value for your organization.

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